Approach
     

We approach design solutions in a holistic and multi-disciplinary way. This approach fuels innovation thus creating value through design. As the name of IDE suggests,
IDE is integration of design and engineering processes implemented,
- improve usability of product and its value.
- to reduce development cycle time.

 
The generic principles of our implemented approach are as follows
 
  We strive to understand users and their stated and unstated requirements/ needs/wants
   
  Formalize strategic direction which the product development should take
   
  Integrate business strategy with user research, product development and process investments
   
  Form and implement multidisciplinary product development teams along with clients to facilitate early involvement and understanding thus allowing refinement in design
   
  Implement DFX techniques to design products and manufacturing process simultaneously
   
  Involve suppliers early so that they can bring their profound experience and refinement in the design
   
  Integrate CAD, CAE and CAM tools to improve effectiveness and reduce design cycle time
   
  Simulate product performance and manufacturing processes electronically to reduce costly design/build/test iterations
   
Process
Our creative yet structured process draws on our experience in developing products, design research and multi-disciplinary approach. Design reviews and gate reviews forms core of our design process. Our designers and engineers use a powerful combination of tools and processes to design and develop products.
 
 
'Design review'
During each phase of the design process, review is conducted involving the product team and selected experts, consultants and managers. We take a hard critical look at the current design to determine how to make the design better from the user, process, manufacturing, cost point of view. Review guidelines are made and maintained in a dynamic form so as to learn and apply them to every design.
 
'Gate review'
Between each of the phases is a client’s assessment event, where the project is evaluated against specific criteria to determine if the project should proceed or reworked.
This gives us a framework for managing our projects and sets up the timing for the gates to provide structure to projects. It is therefore necessary to define points in the project timeline where the clients team engages with our project team to assess risk against both internal and external criteria and make a decision to:
a) proceed for further phases
b) request additional work in the current phase
c) place the project on hold
d) cancel the project.
 
We follow six phases of product development process
 
Understand product planning (along with client)
Product platform, trends, new technologies, Ethnographic study,investigating user need.
 
Concept design
Product feasibility, Industrial Design concepts (minimum 2-3), Configuration mock-ups, proof of concepts etc.

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Refined concept design
Alternative product configurations define sub-systems and interfaces; refine Industrial Design, look and feel prototypes

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Detail design
Detail design of sub-assemblies, parts with material, tolerances, Industrial Design control documents

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Testing and refinement (along with client)
Reliability-life-performance testing, regulatory approvals, design changes and documentation

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Pre-Production (along with client)
Evaluate early pre-production out-put and manage changes, Final design documentation.

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Product development process described above is generic. Based on technology, platform and process, we customize our design process to meet the client’s unique requirement of product development.

 

Teams
Innovation in product is dependent upon how people work together ...
Read more>>
 
Facilities
We have state-of-the-art
design,engineering and
prototyping facility...
Read more>>
 
What our employees say?
"Geneva has a unique environment, especially in the context of design and engineering. Geneva is a company full of nice Professionals."

- Balaji,
Sr.Industrial Designer
 
 
 
 
 
 
 
 
 
 
 
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